Research notes
A buyer's perspective on GTM Clay, Clay lead generation, and when a B2B sales team should use a lead database. Includes website visitor identification.
2026-08-12 · Julian HartwellRead the noteA quality inspector's take on why B2B sales teams should stop chasing lead volume and start building verified, automated prospecting workflows—with Clay as the test case.
A practical checklist for RevOps teams evaluating lead enrichment, written by a procurement manager who has audited sales tools for six years. Covers Clay platform free trial enrichment workflows, match rates, TCO, intent data dashboards, phone number finders, and compliance.
An admin buyer's FAQ on Clay GTM: API data enrichment, company data API, Meer integration, sales AI agents in agent-native prospecting workflows, and TCO questions before buying.