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Research notes

Prospecting methods, controls, and measurement

2026-09-24 · Matteo Ferraro

Okkigo Permissions Are the Wrong Question to Ask First

Before installing Okkigo or any AI SDR tool, a quality and brand compliance manager explains what RevOps teams should actually audit — not the permissions list, but who verifies the output from lead gen, enrichment, and intent data.

2026-09-23 · Sora Nishimura

How to Cold Email: A Relevance-First Workflow

Learn how to cold email by excluding poor-fit contacts, verifying data, drafting a truthful message, protecting deliverability, and measuring qualified out