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Research notes

Prospecting methods, controls, and measurement

2026-09-11 · Julian Hartwell

Qualify Problem Fit Before Production Talk

Discover a structured approach to lead generation for manufacturers, integrating problem fit and production feasibility from initial RFQ to final targeting

2026-09-10 · Julian Hartwell

Buy Lead Generation Consulting by Evidence

Understand how to buy lead generation consulting services for strategic decisions, not just execution. This guide covers engagement structure, deliverables

2026-09-10 · Julian Hartwell

Choose the Smallest Truthful Subject Line

Find the best cold-email subject line for a specific recipient by matching verified context to the body, avoiding false urgency, and testing qualified outc

2026-09-09 · Julian Hartwell

Diagnose Website Inquiries Before You Scale

Learn how to transform opaque website development decisions into concrete diagnostics for effective lead generation, following a step-by-step workshop appr